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What is brand measurement? (And what isn't it?) Brand measurement concepts have been around for decades, but where can you find them today and what measurement tactics are simply "brand proxies"?
What are the main brand metrics and how do you calculate them? Discover eight unique attributes by which brands can be measured and learn exactly how each is measured and how it gets from consumers to dashboards.
How do you start measuring your own brand tomorrow? It's a lot easier than you think. We'll show you the exact methodology we've been using for over six years to help companies measure what matters most: their brands.
Josh Braaten is an award-winning speaker, entrepreneur, and branding expert with over fifteen years of experience in marketing, technology, and business consulting.
He's also the CEO and Cofounder of BrandishInsights.com, the world's first brand analytics platform and sponsor of this training.